---
title: "Tint Coding | Web development and strategy in Minneapolis"
description: "Fast, accessible WordPress sites from Reid Durbin in Minneapolis. Businesses hire him to build and take care of theirs; agencies bring him in for strategy and development."
url: "https://tintcoding.com/"
---

# Websites you’ll be proud to put your name on

Web development and strategy from Minneapolis. I’ve been building websites since 2000, and looking after them once they launch.

[Start a project](https://tintcoding.com/contact/) [See the work](https://tintcoding.com/work/)

## I work with businesses directly

Most people find your business on a phone, and they decide in a few seconds whether to stay. I build WordPress sites that load fast there, and then I take care of them, so your website isn’t one more thing on your plate.

From the first conversation to every update after launch, you work with me. I won’t wait to be asked when something needs attention, and I’ll tell you plainly how your site is doing. You own all of it: the design, code, domain and every login.

- 5.6× faster on phones for the Enclos Projects page, without a redesign
- 12× faster for ETS, rebuilt from the ground up
- 100 out of 100 for accessibility and SEO in Google PageSpeed Insights, for my three most recent projects: Enclos, Coalition Glass and ETS

All three sites are live, so you can test them yourself. [See the work](https://tintcoding.com/work/).

Send me a link to your site and I’ll test it the same way before we talk, free.

[Send me your site](https://tintcoding.com/contact/) [How a project runs](https://tintcoding.com/process/)

## I partner with agencies

I spent two decades leading teams across design, development, project management, QA and DevOps, at agencies and on enterprise platforms. Now agencies bring me in for strategy, development or both, on projects like these.

- **Harvard** | harvard.edu, 2026 | Strategy and roadmapping
- **Little League** | littleleague.org, 2026 | Strategy, WordPress multisite
- **Stanford Graduate School of Business** | gsb100.stanford.edu, 2025 | Strategy, nominated for a Webby
- **Comic-Con International** | comic-con.org, 2025 | Strategy, WordPress multisite
- **Rakuten Advertising** | rakutenadvertising.com, 2026 | Strategy
- **Café Bon Appétit** | 2026 | Strategy, product roadmap, project lead

### Development

- WordPress builds and block themes a team can edit
- Performance work on Core Web Vitals, caching and images
- Animation in SVG and CSS
- Custom video players
- Integrations with APIs, CRMs and marketing platforms
- Training for the people who run the site
- A style guide inside the WordPress admin, drawn from the site’s live CSS

### Strategy

- Product and platform roadmaps
- Sitemaps, wireframes and requirements
- Content architecture and governance
- Platform audits and migrations
- Analytics
- Technical SEO and accessibility

## Recent work

### Enclos

5.6× faster

![The Enclos home page: a glazier on a curtain wall high above the San Diego waterfront.](https://tintcoding.com/assets/images/work/work_enclos-750w.avif?v=2d28d6d1)

A global architectural glazing firm, and a Calhoun Design client for more than ten years. I went back into the existing WordPress site, cleared out years of technical debt and cut the time for the Projects page to show its main content on a phone from 14.6 seconds to 2.6, in Google PageSpeed Insights.

[How the Projects page got 5.6× faster](https://tintcoding.com/work/enclos/)

### Coalition Glass

- Performance: 100
- Accessibility: 100
- Best practices: 96
- SEO: 100

PageSpeed on a phone, November 2026

![The Coalition Glass home page: a crew guiding a large glass panel off a crane.](https://tintcoding.com/assets/images/work/work_coalition-750w.avif?v=00cec231)

A full redesign, from information architecture and wireframes through a WordPress build. The Coalition Glass team manages the site itself now.

[How Coalition Glass went from one page to a full site](https://tintcoding.com/work/coalition-glass/)

[coalitionglass.com](https://coalitionglass.com/)

### ETS

12× faster

![The ETS site: the cable roof of Nu Stadium in Miami going up, the first spoked-wheel stadium roof in the United States.](https://tintcoding.com/assets/images/work/work_ets-750w.avif?v=9ec313d5)

An aging WordPress site from a previous firm, rebuilt from the ground up: new information architecture, a project portfolio and a history timeline full of video.

[How the new ETS site got 12× faster](https://tintcoding.com/work/ets/)

[ets-na.com](https://ets-na.com/)

[All work, with each site’s scores](https://tintcoding.com/work/)

![Reid Durbin, smiling, in red glasses and an olive shirt.](https://tintcoding.com/assets/images/reid_headshot-640w.avif?v=2fad240f)

## Reid Durbin

Founder, Tint Coding

I run Tint Coding myself, from Minneapolis, so you’ll always know who is doing the work on your site.

Every site I build is tested for speed, accessibility and SEO before it launches, and checked again after.

[More about me](https://tintcoding.com/about/)

## What are you working on?

Tell me a little and I’ll send back a free estimate. It’s yours to keep, whether you hire me or not.

[Start a project](https://tintcoding.com/contact/)