--- title: "How the rebuilt ETS site got 12× faster on phones | Tint Coding" description: "Reid Durbin rebuilt the ETS website from the ground up in WordPress. On a phone in Google PageSpeed Insights, its homepage shows its main content in 1.2 seconds, down from 14.7: 12 times faster." url: "https://tintcoding.com/work/ets/" --- 1. [Home](https://tintcoding.com/) 2. [Work](https://tintcoding.com/work/) 3. [ETS](https://tintcoding.com/work/ets/) # ETS 12× faster on phones for the homepage, rebuilt from the ground up ETS had an aging WordPress site built by another agency. After Enclos acquired the company, the rebuild came to Calhoun Design and me. I planned the new site and built it from the ground up. On a phone in Google PageSpeed Insights, its homepage now shows its main content in 1.2 seconds. The old one took 14.7. - Client: ETS, acquired by Enclos - Work: A rebuild, from site structure to launch - Role: Strategy and development - Design: Calhoun Design - Year: 2026 - Site: [ets-na.com](https://ets-na.com/) ![The ETS site: the cable roof of Nu Stadium in Miami going up, the first spoked-wheel stadium roof in the United States.](https://tintcoding.com/assets/images/work/work_ets-750w.avif?v=9ec313d5) ## Built from the ground up I started over instead of patching the old site, with a new site structure and a new design from Calhoun Design. - **Projects and resources** A portfolio of ETS’s work, including Nu Stadium at Miami Freedom Park, the first spoked-wheel stadium roof in the US, and Intuit Dome. Continuing education resources and an accessibility page have their own pages too. - **Video that doesn’t hold up the page** The homepage opens with a video montage, and other pages can open with video. Each page asks the browser for its largest image first, so the video starts without slowing the first load. - **A history you scroll through** ETS’s history plays out as you scroll, with video along the way. Before launch I smoothed its animation and took out the empty stretches you had to scroll past. - **About 30 custom blocks** Every page is put together from about 30 custom blocks, grouped so each one keeps the site’s rhythm of dark and light bands. Every old link still lands somewhere. ETS approved a redirect for each old address before launch, so bookmarks and search results go straight to the new pages. Behind it, Cloudflare keeps a copy of each page close to whoever is visiting, Perfmatters trims what each page loads, and the cookie banner asks visitors to opt in. ## Before and after, on a phone Largest Contentful Paint is the moment a page’s main photo or headline appears, and it’s one of the numbers Google uses to judge how fast a page feels. These are the ETS homepage’s numbers in PageSpeed Insights on a phone: the old site on May 21, 2026, and the new one on June 8, 2026. Seconds until the main content shows - Old site, May 21, 2026: 14.7 s - New site, June 8, 2026: 1.2 s 12× faster | Score | Old site | New site | | --- | --- | --- | | Performance | 48 | 100 | | Accessibility | 82 | 100 | | Best practices | 81 | 100 | | SEO | 100 | 100 | Google PageSpeed Insights, phone tests of the ets-na.com homepage on May 21 and June 8, 2026, shown below. Scores move a little from one test to the next. [Test the homepage yourself](https://pagespeed.web.dev/report?url=https%3A%2F%2Fets-na.com%2F). ### The homepage in Google PageSpeed Insights, old site and new [![PageSpeed Insights phone test of the old ets-na.com homepage on May 21, 2026: Performance 48, Accessibility 82, Best Practices 81, SEO 100, and Largest Contentful Paint 14.7 seconds.](https://tintcoding.com/assets/images/work/ets-psi-before-700w.avif?v=093acf3c)](https://tintcoding.com/assets/images/work/ets-psi-before-1200w.avif?v=853e92cb) May 21, 2026, the old site. Performance 48. Main content after 14.7 seconds. [![PageSpeed Insights phone test of the new ets-na.com homepage on June 8, 2026: 100 for Performance, Accessibility, Best Practices and SEO, and Largest Contentful Paint 1.2 seconds.](https://tintcoding.com/assets/images/work/ets-psi-after-700w.avif?v=81bc4489)](https://tintcoding.com/assets/images/work/ets-psi-after-1200w.avif?v=5de44649) June 8, 2026, the new site. Performance 100. Main content after 1.2 seconds. Screenshots of single tests, cropped and otherwise unedited. ### Five months later I tested the homepage again on November 8, 2026. It scored 100 for performance, accessibility and SEO and 96 for best practices, and the main content showed in 0.9 seconds. [![PageSpeed Insights phone test of the ets-na.com homepage on November 8, 2026: Performance 100, Accessibility 100, Best Practices 96, SEO 100, and Largest Contentful Paint 0.9 seconds.](https://tintcoding.com/assets/images/work/ets-psi-later-700w.avif?v=d00e6de7)](https://tintcoding.com/assets/images/work/ets-psi-later-1200w.avif?v=8bb4b484) November 8, 2026, the same homepage. Performance 100. Main content after 0.9 seconds. ## More for the Enclos companies - **Enclos** A Calhoun Design client for more than ten years. I got its Projects page showing 5.6 times faster on a phone in PageSpeed Insights, without a redesign. [How the Projects page got 5.6× faster](https://tintcoding.com/work/enclos/) - **Coalition Glass** A sister company of Enclos that started out with a single page. I planned and built its full site. [How Coalition Glass went from one page to a full site](https://tintcoding.com/work/coalition-glass/) ## How fast is your site on a phone? Send me a link, and I’ll run your site through the same tests before we talk. You’ll get the scores and what I’d fix first, whether you hire me or not. [Send me your site](https://tintcoding.com/contact/) [Back to all work](https://tintcoding.com/work/)