Start a project

How a project runs

Every project I take on runs through these seven steps. If you hire me directly, I take you through all of them. Agencies often bring me in for one or two.

  1. Requirements

    Goals, audiences, constraints and how we’ll measure success, agreed before design or code begins.

  2. Strategy

    Sitemap, wireframes, information architecture and a roadmap.

  3. Development

    Clean, semantic code and WordPress blocks that are simple to edit, built to a performance budget.

  4. Performance, accessibility and SEO

    Core Web Vitals, WCAG 2.2 AA and technical SEO (structure, metadata, crawlability), audited before launch.

  5. Testing

    Browsers, phones, load and regression tests, with analytics set up and checked.

  6. Launch

    Every change deploys from Git, so it’s tracked and can be rolled back. The launch itself is timed for when your traffic is lowest.

  7. After launch

    Measuring what the site brings in, such as inquiries and signups, against the goals set in Requirements, then testing changes to bring in more. Updates and uptime monitoring keep running in the background.

Animation gets the same performance and accessibility testing as everything else.

Start with the site you have

Send me a link and I’ll run your site through the same tests as my own work before we talk: speed, accessibility and SEO, in Google PageSpeed Insights.

Then tell me what you need, and I’ll send back a free estimate. It’s yours to keep, whether you hire me or not.

Send me your site See the work