Strategy · Development · Storytelling
About
In 2000 Reid fell in love with the web. He built a tool that allowed professors to create their own forms, and he has been shipping thoughtful digital products ever since.
After two decades leading development and product strategy across agencies, enterprise platforms, and client-direct engagements, he founded TintCoding to build a studio where craft comes first.
Today TintCoding partners with designers, marketers, and agencies that care about measurable outcomes, faster load times, strong technical SEO, accessible experiences, and storytelling that earns attention without sacrificing performance.
Whether you need development only or full strategy through launch, engagements scale from rapid prototypes to multi-site enterprise platforms with CRM integrations and localization — without changing how seriously we take the work.
Work
Enclos is a global architectural glazing firm we’ve partnered with for years. This engagement focused on targeted performance improvements to their existing WordPress site, systematically addressing Core Web Vitals and technical debt to bring the site up to modern standards.
0% faster
Google Lighthouse metrics
Coalition Glass came to us needing more than a visual refresh. We led the project from information architecture and wireframes through a full WordPress build, delivering a performant, accessible site with strong technical SEO foundations and a CMS their team can manage as the business grows.
coalitionglass.comGoogle Lighthouse metrics
ETS came to us with an aging WordPress site built by a previous firm. We led the full project from information architecture and wireframes through a ground-up rebuild, including a robust portfolio section and a video-rich history timeline, all on a performant, accessible foundation with strong technical SEO and a CMS built for their team.
0× faster
Google Lighthouse metrics
Dynamic Styleguide is a custom WordPress plugin we built that gives clients a living reference for their site, not a static document that goes stale. Font styles and typographic elements are pulled directly from the live CSS, so every preview stays accurate automatically as the site evolves. A dedicated image reference page covers file types, dimensions, and export guidelines including AVIF recommendations. Clients can also add their own pages for editorial standards like AP style: punctuation, capitalization, numbers, and preferred usage, as many or as few as needed. The result is a self-maintaining styleguide that lives inside WordPress, built for the people who actually use the site every day.
Hover over logos for more context.
Our Process
Full-stack delivery with animation and visual storytelling that's accessible, performant, and SEO-friendly.
01
Goals, audiences, constraints, and success metrics, aligned before development begins.
02
Sitemaps, wireframes, information architecture, and roadmaps: structure defined before code.
03
Clean, semantic code built for performance: animation, integrations, and backend, all without shortcuts.
04
Performance budgets, Core Web Vitals, WCAG accessibility, and technical SEO, including structure, metadata, and crawlability, audited before go-live.
05
Cross-browser, mobile, load testing, regression checks, and analytics configuration and monitoring before launch.
06
Git-based workflows, Cloudflare, CDN configuration, and zero-downtime release practices.
07
Uptime monitoring, continual improvements, and product roadmap execution.
Work with us
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