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Websites you’ll be proud to put your name on

Web development and strategy from Minneapolis. I’ve been building websites since 2000, and looking after them once they launch.

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I work with businesses directly

Most people find your business on a phone, and they decide in a few seconds whether to stay. I build WordPress sites that load fast there, and then I take care of them, so your website isn’t one more thing on your plate.

From the first conversation to every update after launch, you work with me. I won’t wait to be asked when something needs attention, and I’ll tell you plainly how your site is doing. You own all of it: the design, code, domain and every login.

  • 5.6× faster on phones for the Enclos Projects page, without a redesign
  • 12× faster for ETS, rebuilt from the ground up
  • 100 out of 100 for accessibility and SEO in Google PageSpeed Insights, for my three most recent projects: Enclos, Coalition Glass and ETS

All three sites are live, so you can test them yourself. See the work.

Send me a link to your site and I’ll test it the same way before we talk, free.

Send me your site How a project runs

I partner with agencies

I spent two decades leading teams across design, development, project management, QA and DevOps, at agencies and on enterprise platforms. Now agencies bring me in for strategy, development or both, on projects like these.

  • Harvardharvard.edu, 2026Strategy and roadmapping
  • Little Leaguelittleleague.org, 2026Strategy, WordPress multisite
  • Stanford Graduate School of Businessgsb100.stanford.edu, 2025Strategy, nominated for a Webby
  • Comic-Con Internationalcomic-con.org, 2025Strategy, WordPress multisite
  • Rakuten Advertisingrakutenadvertising.com, 2026Strategy
  • Café Bon Appétit2026Strategy, product roadmap, project lead

Development

  • WordPress builds and block themes a team can edit
  • Performance work on Core Web Vitals, caching and images
  • Animation in SVG and CSS
  • Custom video players
  • Integrations with APIs, CRMs and marketing platforms
  • Training for the people who run the site
  • A style guide inside the WordPress admin, drawn from the site’s live CSS

Strategy

  • Product and platform roadmaps
  • Sitemaps, wireframes and requirements
  • Content architecture and governance
  • Platform audits and migrations
  • Analytics
  • Technical SEO and accessibility

Recent work

Enclos

5.6× faster

The Enclos home page: a glazier on a curtain wall high above the San Diego waterfront.

A global architectural glazing firm, and a Calhoun Design client for more than ten years. I went back into the existing WordPress site, cleared out years of technical debt and cut the time for the Projects page to show its main content on a phone from 14.6 seconds to 2.6, in Google PageSpeed Insights.

How the Projects page got 5.6× faster

All work, with each site’s scores

Reid Durbin, smiling, in red glasses and an olive shirt.

Reid Durbin

Founder, Tint Coding

I run Tint Coding myself, from Minneapolis, so you’ll always know who is doing the work on your site.

Every site I build is tested for speed, accessibility and SEO before it launches, and checked again after.

More about me

What are you working on?

Tell me a little and I’ll send back a free estimate. It’s yours to keep, whether you hire me or not.

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