Web development and strategy in Minneapolis

Ambitious websites that still load fast.

About

Building for the web since 2000.

Portrait of the founder and CEO of TintCoding
Reid CEO

In 2000 Reid fell in love with the web. He built a tool that allowed professors to create their own forms, and he has been shipping thoughtful digital products ever since.

After two decades leading development and product strategy across agencies, enterprise platforms, and client-direct engagements, he founded TintCoding to build a studio where craft comes first.

Today TintCoding partners with designers, marketers, and agencies that care about measurable outcomes, faster load times, strong technical SEO, accessible experiences, and storytelling that earns attention without sacrificing performance.

TintCoding Capabilities

Some clients bring us in for development only, others for strategy through launch. Projects range from quick prototypes to multi-site enterprise platforms with CRM integrations and localization.

Development

  • Animation: SVG, CSS, GSAP, Motion
  • Rich dynamic video and custom players
  • Performance engineering: Core Web Vitals, caching, and image optimization
  • Third-party integrations: APIs, CRMs, and marketing platforms
  • Engaging, optimized, and performant storytelling experiences
  • WordPress-powered content management with hands-on training

Strategy

  • Product and platform roadmaps
  • Sitemaps, wireframes, and requirements definition
  • Content architecture and governance
  • Platform audits and migrations
  • Analytics and marketing optimization
  • Technical SEO and accessibility

Work

A few recent projects.

StrategyDevelopment

Dynamic Styleguide

Dynamic Styleguide is a custom WordPress plugin we built that puts a styleguide inside each client’s WordPress admin. Font styles and typographic elements are pulled from the live CSS, so the previews stay accurate as the site changes. An image page covers file types, dimensions, and export settings, including when to use AVIF. Clients can add their own pages for editorial standards like AP style, covering punctuation, capitalization, and numbers.

Enclos website
Coalition Glass website
ETS-NA website
Dynamic Styleguide, Text Styles

Who we’ve worked with

Hover over logos for more context.

Our process

From the first call to long after launch.

Strategy and development under one roof. Animation gets the same performance and accessibility testing as everything else.

Marked-up printed brief on a wooden desk beside a red pen, an open laptop, and a coffee mug

01

Requirements gathering

Goals, audiences, constraints, and success metrics, aligned before development begins.

Site architecture and user-flow diagram on a curved monitor

02

Strategy

Sitemaps, wireframes, information architecture, and roadmaps: structure defined before code.

Developer hands at a keyboard with code on a widescreen monitor

03

Development

Clean, semantic code built for performance: animation, integrations, and backend, all without shortcuts.

Laptop screen showing web performance analytics: load time, bounce rate, and session metrics

04

Performance, accessibility & SEO

Performance budgets, Core Web Vitals, WCAG accessibility, and technical SEO, including structure, metadata, and crawlability, audited before go-live.

iPhone on a desk for mobile and cross-device QA testing

05

Testing & QA

Cross-browser, mobile, load testing, regression checks, and analytics configuration and monitoring before launch.

Night map of Earth with glowing network lines connecting cities worldwide

06

Deployment

Git-based workflows, Cloudflare, CDN configuration, and zero-downtime release practices.

Hand pointing at a product roadmap on a whiteboard with quarterly milestones

07

Ongoing Partnership

Uptime monitoring, continual improvements, and product roadmap execution.

Work with us

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