ETS 12× faster on phones for the homepage, rebuilt from the ground up
ETS had an aging WordPress site built by another agency. After Enclos acquired the company, the rebuild came to Calhoun Design and me. I planned the new site and built it from the ground up. On a phone in Google PageSpeed Insights, its homepage now shows its main content in 1.2 seconds. The old one took 14.7.
- Client
- ETS, acquired by Enclos
- Work
- A rebuild, from site structure to launch
- Role
- Strategy and development
- Design
- Calhoun Design
- Year
- 2026
- Site
- ets-na.com
Built from the ground up
I started over instead of patching the old site, with a new site structure and a new design from Calhoun Design.
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Projects and resources
A portfolio of ETS’s work, including Nu Stadium at Miami Freedom Park, the first spoked-wheel stadium roof in the US, and Intuit Dome. Continuing education resources and an accessibility page have their own pages too.
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Video that doesn’t hold up the page
The homepage opens with a video montage, and other pages can open with video. Each page asks the browser for its largest image first, so the video starts without slowing the first load.
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A history you scroll through
ETS’s history plays out as you scroll, with video along the way. Before launch I smoothed its animation and took out the empty stretches you had to scroll past.
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About 30 custom blocks
Every page is put together from about 30 custom blocks, grouped so each one keeps the site’s rhythm of dark and light bands.
Every old link still lands somewhere. ETS approved a redirect for each old address before launch, so bookmarks and search results go straight to the new pages.
Behind it, Cloudflare keeps a copy of each page close to whoever is visiting, Perfmatters trims what each page loads, and the cookie banner asks visitors to opt in.
Before and after, on a phone
Largest Contentful Paint is the moment a page’s main photo or headline appears, and it’s one of the numbers Google uses to judge how fast a page feels. These are the ETS homepage’s numbers in PageSpeed Insights on a phone: the old site on May 21, 2026, and the new one on June 8, 2026.
12× faster
| Score | Old site | New site |
|---|---|---|
| Performance | 48 | 100 |
| Accessibility | 82 | 100 |
| Best practices | 81 | 100 |
| SEO | 100 | 100 |
Google PageSpeed Insights, phone tests of the ets-na.com homepage on May 21 and June 8, 2026, shown below. Scores move a little from one test to the next. Test the homepage yourself.
The homepage in Google PageSpeed Insights, old site and new
Screenshots of single tests, cropped and otherwise unedited.
Five months later
I tested the homepage again on November 8, 2026. It scored 100 for performance, accessibility and SEO and 96 for best practices, and the main content showed in 0.9 seconds.
More for the Enclos companies
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Enclos
A Calhoun Design client for more than ten years. I got its Projects page showing 5.6 times faster on a phone in PageSpeed Insights, without a redesign.
How the Projects page got 5.6× faster -
Coalition Glass
A sister company of Enclos that started out with a single page. I planned and built its full site.
How Coalition Glass went from one page to a full site